Skip to content

Our Story

“While poverty persists, there is no true freedom.” Nelson Mandela

Moja is the Swahili word for “one.” We are an enterprise engine, a platform for flourishing—a one-stop resource for small and medium enterprises (SMEs). Moja is designed to empower African entrepreneurs and consumers through trade, training, network building, and financial inclusion. Moja is about freedom of opportunity.

“Poverty is not an accident. Like slavery and apartheid, it is man-made and can be removed by the actions of human beings.” Nelson Mandela

Moja provides a means to buy and sell products and services within Africa, currently the world’s most dynamic market, as well as to an international marketplace. Moja is a complete ecosystem for SMEs. Moja is super-app* dedicated to Africa’s brilliant and passionate entrepreneurs. Moja removes barriers and opens possibilities.

“Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.” Nelson Mandela

The explosive growth of mobile technology in Africa, is changing the continent. Currently, 99% of Africans who access the Internet do so on a mobile phone. And 99% of smartphones in Africa operate on the Android platform. Moja has built a fully bespoke, multi-function, Android super-app for Africa’s passionate entrepreneurs.

“There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” Nelson Mandela

Moja’s app is changing everything for African entrepreneurs. Over time, this website will include the same features that can be found on the Moja app, which is built around three major components: Moja Marketplace, Moja University, and Moja Connect. These components exist in a single app and are fully integrated with each other.


“And as we let our own light shine, we unconsciously give other people permission to do the same.” Nelson Mandela

Moja is about doing good while doing well. We know the key to our success is empowering our clients. By putting the needs of entrepreneurs first—by letting their light shine most brightly—Moja will flourish too. Entrepreneurs need a complete toolset to turn their businesses into thriving enterprises. Therefore, Moja offers a full range of services:

  • Education (business, general, and specialty courses)
  • Trade (domestic and international)
  • Communications (network building and buyer-seller communications)
  • Financial Inclusion (loans and insurance)
  • Value added services (discounted mobile data and payments)

Moja is a values-driven business. It is our mission to drive economic and financial inclusion in emerging African markets and to create jobs and empower SMEs. As a consumer, you can buy amazing products on MojaExpress from entrepreneurs who are building a grassroots economic movement in Africa.

As Moja’s networks of entrepreneurs come online with the Moja app, more and more products will be available. Moja’s strategy of onboarding whole networks, rather than conventional models based on business-by-business and person-by-person growth, is unique in the industry. Stay tuned. Moja is revolutionizing business in Africa.

To download the Moja app, visit the Google Play store (available to the public in October 2019).